ZENITH is planning to expand ZenAuto – the leasing company’s first direct-to-consumer car leasing offer – with the appointment of H R Owen Chief Executive Joe Doyle.
In what is something of a coup for the ninth largest leasing company, Joe Doyle will lead a dedicated team of 40 as the business invests for planned growth.
ZenAuto is also recruiting for a wide range of technical and development roles as it expands its online platform.
ZenAuto first launched in March to meet increasing demand from drivers for personal leasing options. The business operates direct to consumers and not via brokers.
Tim Buchan, Chief Executive of Zenith said:
“ZenAuto is designed to make it easy for drivers to find and lease their next vehicle. We think that this, along with an increasing trend to borrow or rent things rather than own them, and the compelling value that leasing offers for many drivers makes for a significant opportunity to grow PCH’s share of the market. We anticipate over one million new PCH agreements in the market by 2022.”
According to the British Vehicle Rental and Leasing Association, personal leasing grew by 14% in the first quarter of 2018, compared to a 1% overall decline in the leasing sector.