Whitehorn: Such a step change for us, that’s why we’ve named it the Tucson

WITH Hyundai’s focus on the SME company car market, we caught up with UK President & CEO, Tony Whitehorn, at the international preview, to ask him what he thought the opportunity was for the new SUV in such a crowded market.

“It’s such a step change for us, which is why we’ve re-named it the Tucson.

“We’ve historically been strong in this sector, with 65% of iX35 sales going to the corporate sector.

“We expect similar figures for corporate sales for the Tucson.

“With the Tucson, if you’re a small or medium business, the new car makes an excellent senior manager’s car.

“With the 1.6 turbo’s low CO2 figure, we’re focusing on the BIK, although the 1.7-litre diesel will be the most popular choice with its mix of power and reduced CO2.

“The Tucson is a significant model for the corporate customer and the Tucson 1.7 diesel will be a strong contender. “

Hyundai Tucson, Tony Whitehorn

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Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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