Author:

Robin Roberts

Jaguar Cars  has struck a new three-year global partnership with Team Sky Pro Cycling which coincides with the forthcoming launch of the new XF Sportbrake.

The partnership, which was announced in the elegant surroundings of Syon Park, West London, was attended by leading members of Team Sky. They included 2011 Road Cycling World Champion Mark Cavendish, Sky Rider Juan Antonio Flecha, Team Principal Dave Brailsford.  Representing Jaguar was Geoff Cousins, Global Director of Sponsorships.

Jaguar’s partnership with Team Sky is a highly relevant and effective for both parties; Jaguar cars provide invaluable support to the team during the races, carrying over £100,000 of cutting-edge cycling equipment on the roof alone.

The car also acts as the ‘nerve centre’ of the team on the road from where all vital strategic and split second tactical decisions are made. This year’s partnership is particularly timely as Jaguar is proud to provide Team Sky with its latest new model, the XF Sportbrake.

• Also read this: Secret reveal of new Jaguar XF Sportbrake

The XF Sportbrake, which was launched in March at the Geneva Motor show, draws on the strengths of the highly successful XF saloon.

Team Sky Pro-Cycling required a vehicle capable of delivering space, performance and a practical and comfortable environment in which to work and store vital pieces of equipment to allow the team to operate effectively. Its self-levelling air suspension at the rear and substantial 1,675 litre loadspace allowed it to meet Team Sky’s exacting requirements.

Geoff Cousins, Jaguar Global Director of Sponsorships, said, “We’re delighted to announce a new three year partnership with Team Sky. We know that our involvement in the rapidly growing sport of cycling and our support of Team Sky resonates strongly with new and existing Jaguar customers.

“Team Sky and Jaguar have similar ambitions and objectives and furthermore, the values of the team fit well with our human performance and Alive themes that sit at the heart of the Jaguar brand. We wish the riders the very best of luck and look forward to celebrating their successes over the coming years.”

The Jaguar XF Sportbrake will be launching into a highly competitive market sector and you can see what are its rivals and their running costs in our guides, the company car tax calculator and business car leasing table.