Price transparency and the ability to book a specific make and model of car.

These are the most important factors for daily rental customers, according to a survey conducted among 2000 corporate, business travel and consumer sector customers of Avis.

The key issues were the ability to choose the make and model of car; the transparency of rental price; and clarity of vehicle condition at the end of the rental contract.

• 65% said knowing the final price before they left their car was very important
• 62% said getting an all-in price was their key consideration
• 50% said choosing the make and model was a key factor

“The survey provides a valuable insight into what customers see as their biggest priorities through the rental car process. This gives us valuable feedback so we can stay tuned into what our customers expect ,” explained Daniel McCarthy, commercial director, Avis.