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Concept 5 Star Guarantee backs customer service pledge

Concept 5 star

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14 July 2016

SURREY-based Concept Vehicle Leasing has launched a Concept 5 Star Guarantee of customer satisfaction to stand out in the booming lease sector amid increasing competition.

The contract hire and leasing sector appears to be flourishing with the British Vehicle Rental and Leasing Association (BVRLA) recording a 16% increase in total fleet size in 2015 to 4,477,971 vehicles across its membership.

The largest growth area is shown by a 32% increase in the number of personal lease contracts, as consumer trends seem to be shifting from ‘ownership’ to ‘user-ship’.

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But with the BVRLA recording a massive surge in ‘leasing broker’ memberships to nearly 240, Concept wanted to highlight its value for money along with a good level of service and so it has “put its money where its mouth is” with the Concept 5 Star customer satisfaction guarantee!

The multi-award winning leasing broker has based its entire business model on service delivery, and already boasts that 75% of all business is derived from repeat and referral customers.

Now it’s going one step further, by promising customers a £50 voucher in the event that it fails to keep any of the promises it makes.

The new 5 Star Customer Satisfaction Guarantee includes promises designed to re-enforce Concept’s approach to business –  to provide honest and impartial advice, dedicated account management, transparent pricing, a fast response and a high level of personal service.

Managing director Paul Bulloch said: “Building a long-term customer relationship is at the core of everything we do, and we’re very proud to have been looking after some of our customers for over a decade now.

“But for companies and individuals who are new to leasing, it can be a bit overwhelming. That’s why we’ve launched our new 5 Star Customer Satisfaction Guarantee – to provide comfort that we’ll look after customers during every step of their leasing journey.”

The new customer satisfaction guarantee is also aligned well with the firm’s rating on independent customer review site Trustpilot.com which boasts a 5 Star rating.

Concept are keen to promote the new guarantee.  Every new and existing customer will receive details with every quote plus a link to a video on You Tube.

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