BCA and PSA have signed a new outsourced remarketing deal, supporting the sale of the used vehicle inventory for the Peugeot, Citroen and DS brands across a variety of remarketing channels and suppliers.
Based at BCA’s Remarketing Solutions Centre in Peterborough, the outsourced sales support team provides data, insight and strategy support to PSA UK Used Vehicle Operations as well as support for franchised dealers to find the vehicles they need to fulfil their customers’ requirements.
This service is managed through a dedicated account team of a manager, data analyst and sales consultants, and supplements the PSA Used Vehicle Sales team.
Citroen and DS stock is sold at BCA Bridgwater, Measham and Brighouse, with Peugeot vehicles on offer at Bridgwater, Nottingham and Bedford, with fortnightly BCA e-auctions also offering Peugeot stock
Mark Spray, head of used vehicle operations at PSA UK, commented: “BCA offered an innovative and joined-up approach to our used vehicle remarketing needs across all fronts.
“It delivered a robust plan to meet our objectives of increasing engagement with our dealer networks, while improving used market strategy and operational decision making to ensure optimum residual value performance across our range.”
Craig Purvey, BCA’s chief commercial officer, said: “This is a significant partnership deal that will see BCA supporting the remarketing strategy for PSA across all markets and suppliers.
“BCA is ideally positioned to deliver a high quality solution that will meet PSA UK’s aspirations to improve sales volumes and values through greater franchised and independent network engagement.”
The announcement follows on from a substantial remarketing agreement announced earlier this year for BCA to handle the disposal of 50% of PSA UK’s contract hire and PCP returns through auction.
Citroen and DS stock is sold at BCA Bridgwater, Measham and Brighouse, with Peugeot vehicles on offer at Bridgwater, Nottingham and Bedford, with fortnightly BCA e-auctions also offering Peugeot stock.
BCA also stages regular invitation and closed sales events around the network and handles Citroen, DS and Peugeot driver sales through its specialist direct sales team.
As part of the services suite to PSA UK, BCA already provides an inventory management, channel allocation and online sales solution for Citroen and DS used vehicles, providing PSA UK with the systems infrastructure to optimise buyer engagement and residual values through the franchised network.
