Barry Beeston profile:
- New UK country director for Infiniti
- 2013-16 corporate sales director of Nissan GB where “remarkable” fleet sales have grown 32% in three years
- Graduated in Combined Engineering from Coventry University.
- 1989 – Product engineer Jaguar Cars Ltd
- 1991 moved to Nissan Motor GB holding positions ranging from technical support to regional operations manager responsible for sales, marketing, and after sales.
- 2011 became Nissan fleet sales director
BARRY Beeston is new head of Infiniti in Britain as new UK country director from May 1.
Beeston, moving from corporate fleet sales director at Nissan Motor (GB), will be responsible for all sales and marketing activities in the UK and report directly to Francois Goupil de Bouille, vice president of Infiniti Europe, Middle East and Africa.
His appointment is the latest in a succession of key changes in the Renault Nissan alliance – see Key changes at Renault and Nissan as Paul Flanagan heads up Groupe Renault UK.
Barry Beeston brings a wealth of experience accumulated from working in many different areas of automotive business ranging from aftersales to regional retail sales.
Commenting on his new role Beeston said: “I am very excited to be joining Infiniti at a time the company is recording significant growth, not only in the UK but across the world.
“The introduction of the British built Q30 earlier this year, and the soon-to-arrive QX30, are game changers for the company.
“They provide a stylish active compact into a segment where there is a high potential for increased sales. Alongside these, further new products are arriving, such as the stunning looking Q60 coupe, due later this year with its new 400hp V6 engine.”
He added: “As any company grows it brings with it new challenges. We clearly need to expand our centre network, ensuring our customers continue to receive high levels of service as our volume grows. We also need to further develop an internal infrastructure to support both retail and fleet sales channels.
“I am seriously looking forward to beginning this new challenge with Infiniti – there’s a lot to be excited about.”
Previous Infiniti UK country manager Carl Bayliss has been elected to network strategy director at Nissan Motor (GB) Limited.