JAGUAR Land Rover plans to increase its fleet and business sales from 16 per cent to 20 per cent by 2020 – helping it double its current total sales of 425,000 models a year.
And UK managing director Jeremy Hicks (pictured above) has revealed that within the same time frame the company will launch 50 new or revised models.
The arrival of the new baby Jaguar, the XE, and the new Freelander replacement, the Land Rover Discovery Sport in 2015 has prompted the Solihull-based company to announced an enhanced global fleet and business sales strategy to maximise sales in established markets and exploit opportunities in emerging ones.
We are committed to exclusivity – and will bring stability as a result
The global Jaguar Land Rover retailer network will grow from 2,600 across 180 countries at present to around 3,300 by 2020, while specialist fleet and business centres will account for 20 to 25 per cent of total volume.
Mirroring this will be a joint portfolio fleet and business sales approach, with corporate sales teams visiting clients as one collective brand, offering both Jaguar and Land Rover products.
At the same time as improving the way it does face-to-face business, Jaguar Land Rover has invested in its digital marketing with a new international fleet and business website designed to channel customers in the most efficient manner possible.
