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Toyota sales target of 5.5 million EV a year by 2030

Mirai UK Detail
Hydrogen fuel cell cars like Mirai feature in Toyota sales target of 5.5 million EV a year

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21 December 2017

TOYOTA is ramping up production of hybrid and zero emissions cars with a Toyota sales target of 5.5 million EV a year by 2030 coupled with plans to make electrified vehicles more popular over the next decade.

Toyota’s electrified vehicle strategy centers on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs). The battery and fuel cell cars account for a million of the 2030 annual target total.

It is all part of a company philosophy embracing social, environmental and sustainable mobility in a way “that brings smiles to customers”.

Toyota aims to reduce global average new-vehicle CO2 emissions by 90 per cent from 2010 levels.

Electrification across the entire Toyota and Lexus line-up

  • By around 2030, Toyota aims to have sales of more than 5.5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEVs, FCEVs).
  • Additionally, by around 2025, every model in the Toyota and Lexus line-up around the world will be available either as a dedicated electrified model or have an electrified option. This will be achieved by increasing the number of dedicated HEV, PHEV, BEV, and FCEV models and by generalising the availability of HEV, PHEV and/or BEV options to all its models.
  • No models will be developed without an electrified version.

China first for zero-emission vehicles

  • Toyota will accelerate the popularisation of BEVs with more than 10 BEV models to be available worldwide by the early 2020s, starting in China, before entering other markets – the gradual introduction to Japan, India, United States and Europe is expected.
  • The FCEV line-up will be expanded for both passenger and commercial vehicles in the 2020s.

Hybrid electric and plug-in hybrid electric vehicles

  • The HEV line-up will also grow, thanks to the further development of the Toyota Hybrid System II (featured in the current-generation Prius and other models); the introduction of a more powerful version in some models; and the development of simpler hybrid systems in select models, as appropriate, to meet various customer needs.
  • Toyota also aims to expand its PHEV line-up in the 2020s.

Partnership with Panasonic

Batteries are a core technology of electrified vehicles and generally present limitations relating to energy density, weight/packaging, and cost. Toyota has been actively developing next-generation solid-state batteries and aims to commercialise the technology by the early 2020s.

In addition, Toyota and Panasonic will start a feasibility study on a joint automotive prismatic battery business in order to achieve the best automotive prismatic battery in the industry and to ultimately contribute to the popularization of Toyota’s and other automakers’ electrified vehicles.

Furthermore, Toyota aims to focus on the development of a social infrastructure conducive to the widespread adoption of electrified vehicles. This includes streamlining battery reuse and recycling, as well as promoting plug-in vehicle charging stations and hydrogen refueling stations through active cooperation and collaboration with government authorities and partner companies.

Toyota’s market-leading role in developing environmental friendly vehicles includes the introduction of the iconic Prius 20 years ago, as well as the launch of the world’s first PHEV, the Prius PHV, in 2012.

In 2014 Toyota launched the world’s first mass-produced fuel cell saloon, the Mirai, which is being well-received by customers in Japan, the US, and Europe. Through these activities, Toyota sales of electrified vehicles have reached more than 11 million units worldwide to date.

Toyota sales target 5.5 million EV year
Cutaway of the Mirai hydrogen fuel cell electric vehicle

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