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SUVs sales rise to take 25.6% Euro market in record 2016

Hyundai Tucson 2017
Hyundai Tucson - highest market share gain in SUV segment says JATO Dynamics

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31 January 2017

2016 market highlights

  • European car registration volume at second-highest point since 2007
  • Market boosted by launch of more SUVs and higher demand for premium brands
  • VW Golf kept position as Europe’s most popular car model

THE European car industry boomed in 2016 – with an SUVs sales rise fuelling new car registrations for the year totalling 15.14 million units, a 6.5% increase when compared to 2015, says JATO Dynamics in its latest report.

This is the second highest volume seen since 2007 when total registrations exceeded 16 million units, demonstrating that the market is proving resilient in the face of the geopolitical events of 2016 which have rocked consumer confidence.

The results show that the continuing SUV boom was the overwhelming trend of the year, with registrations growing by 21.4% – increasing from 3.2 million units registered in 2015 to 3.9 million last year.

In contrast, the traditional segments grew by just 2.2%. In fact, European consumer preferences shifted further towards SUVs, and away from hatchbacks, saloons, estates and MPVs.
SUVs sales rise

SUVs accounted for more than a quarter of total registrations at 25.6%, an increase in market share of 3.1 percentage points when compared to 2015.

In contrast, MPVs lost 0.9 percentage points, with its market share falling to 9.5%, while subcompacts lost 0.8 percentage points and accounted for 21.2% of the market.

In a show of resilience, Volkswagen Group maintained its lead of the market, and despite 2016 being one of its most challenging years ever – the German car maker still managed to increase its registrations by 3.3%.

The overall market grew by 6.5%, meaning that Volkswagen Group’s market share fell from 24.8% in 2015 to 24.0% last year.

This was the highest market share decrease of all car groups.

In contrast, FCA, Daimler, Renault-Nissan and Tata Group (including Jaguar Land Rover) all increased their market share, thanks to their wider SUV ranges and the increase in sales seen in Southern European markets.

As other manufacturers gain ground, Volkswagen Group will need to work hard to maintain its position as Europe’s leading manufacturer, says JATO.

Sales volumes by country

 SUVs sales rise

Felipe Munoz, JATO’s Global Automotive Analyst, said: “2016 was a great year for the industry, with the second highest volume of registrations since 2007.

“European car registrations have shown good momentum, with 27 out of 29 markets in Europe recording positive growth last year, and 14 of those markets posting double-digit increases.

“I believe car makers are now better prepared to face the challenging times ahead.”

2016 European sales by manufacturer

 SUVs sales rise

Regarding the performance of brands in 2016, Munoz said: “The challenges seen by VW benefited mainstream brands such as Renault and Fiat.

“The premium brands also performed very well, increasing their market share by almost 1 percentage point from 23.0% in 2015 to 23.8% last year.”

Top-selling models

 SUVs sales rise
SUVs sales rise
The Golf maintained its lead but lost ground in the model ranking.

The Opel/Vauxhall Astra, Renault Captur, Fiat Panda, VW Tiguan and Peugeot 2008 also performed well.

The highest market share gains were posted by the Hyundai Tucson, Renault Kadjar and Fiat Tipo.

SUVs sales rise

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