MET up with head of business sales Selwyn Cooper the other week at the launch of the new Drive-E diesel engines.
It’s always a pleasure to meet Selwyn; he has such an infectious enthusiasm for his chosen subject. He was telling me that SMEs were increasingly choosing the Volvo brand – no surprise really given the ability of the V40 hatchback.
“I would say that 35% of all our sales are to SME customers,” Selwyn explained, “ and mainly sold through the dealer network. And the number of cars going to SMEs has grown for the past four years.”
Selwyn thought this was down to a couple of factors, but a key one was the individuality of the brand. “Small businesses aren’t harnessed by large corporate fleet policies, so they are much freer to choose and the owner usually gets much closer to the decision making process.
“In addition the CO2 of the V40 makes it a good decision both for the business – with 100% writing down allowance – and for the driver in terms of low company car tax. Add in the practicality, quality and style with the financial benefits and you can see why it’s such an SME winner.”
Who wouldn’t be convinced by Selwyn?
And with the new Drive-E D4 diesel engine with lower emissions due later this year, the financial benefits will become even stronger for SMEs.
Read Watching the world from a Volvo on page 2 of this blog