Search
Close this search box.
Sign up for our weekly Newsletter

Small fleets want the personal touch

According to Network research, small businesses prefer the personal touch to online vehicle solutions. Network’s Christophe Desplace explains.

Share

10 January 2012

According to Network research, small businesses prefer the personal touch to online vehicle solutions. Network’s Christophe Desplace explains.Some research we did recently at Network – questioning 200 SME businesses – found that nine out of 10 wanted a dedicated account manager as their leasing provider.

Not a faceless online vehicle funding solution.

When asked what they viewed as ideal customer service, decision-makers at small fleets overwhelmingly voted for the personal touch – traditionally a strength of car leasing brokers.

These findings clearly reveal that what SMEs really want is a person to deal with, not a computer.

Most small businesses have prospered because they offer a flexible and personal service to their customers. So perhaps it is not really surprising that they want the same from their leasing providers.

It also explains the continuing growth of the broker market: fleet intermediaries are noted for their hands-on personal approach.

Fleet management is a complex issue. Although much of the reporting can be managed online, there is still no replacement for a person’s voice on the other end of a phone.

Further information

Share this article

Facebook
Twitter
LinkedIn
WhatsApp
Reddit
Email

Want more motoring news?

Sign up here for our free weekly serving of motoring.

Sign up here for our free weekly serving of motoring.

Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

Latest news

Top