According to Network research, small businesses prefer the personal touch to online vehicle solutions. Network’s Christophe Desplace explains.Some research we did recently at Network – questioning 200 SME businesses – found that nine out of 10 wanted a dedicated account manager as their leasing provider.
Not a faceless online vehicle funding solution.
When asked what they viewed as ideal customer service, decision-makers at small fleets overwhelmingly voted for the personal touch – traditionally a strength of car leasing brokers.
These findings clearly reveal that what SMEs really want is a person to deal with, not a computer.
Most small businesses have prospered because they offer a flexible and personal service to their customers. So perhaps it is not really surprising that they want the same from their leasing providers.
It also explains the continuing growth of the broker market: fleet intermediaries are noted for their hands-on personal approach.
Fleet management is a complex issue. Although much of the reporting can be managed online, there is still no replacement for a person’s voice on the other end of a phone.
Further information
- See our feature on What is a car leasing broker?
- …and our ‘Top Tips’ on How to use a car leasing broker
- Network is a specialist division of LeasePlan. Network provides small businesses with vehicle leasing solutions through a network of franchisees. Learn more here: Network