Regional remarketing starts to make a comeback

0
123
Share this article
  •  
  •  
  •  
  •  
  •  
  •  

REGIONAL remarketing of ex-fleet cars is starting to make a comeback.

More fleets are beginning to look at t pricing and sales patterns on a geographical basis prior to when and where they decide to sell a vehicle.

This remarketing trends has been picked up by epyx as an increasing trend on its 1link Disposal Network platform.

Head of remarketing Vicky Edwards explained:

“This is a trend that we are seeing when our platform is used to manage disposal through physical auction sites across the country.

“The conventional wisdom has been that, in recent years, regional differences in value across the country have flattened a great deal, so that knowing where a certain type of vehicle is selling well has become less important.

“However, we have tools within our platform that allow fleets to see where, on a geographical basis, certain types of vehicle are performing most effectively based on time-to-sale and value.

“This year, we are seeing a definite increase in use of these options to send vehicles to auctions in areas where the most favourable conditions exist. Really, it is a return to a way of remarketing that fell out of favour some time ago.”

Vicky said that he believed that the developing trend was largely due to the ease with which vehicles could now be transported as well as the quality of the data available.

“If a remarketing decision maker has access to data about regional sales that they know can be trusted and can easily send a vehicle to another part of the country to exploit local conditions through clicking a few buttons online, then they will act.

“Really, the increasing degree of professionalism that we see in remarketing means that even quite small differences in values are seen as worth exploiting. Gains of one or two percentage points across hundreds or thousands of vehicles soon accumulate into very worthwhile sums.”


Share this article
  •  
  •  
  •  
  •  
  •  
  •  

LEAVE A REPLY

Please enter your comment!
Please enter your name here