PSA Peugeot Citroen, the group which controls the Peugeot, Citroen and DS brands in the UK, is streamlining its management structure.
Stéphane Le Guével has been appointed director general of PSA Peugeot Citroën UK with overall responsibility for the company’s three brands; Peugeot, Citroën and DS.
From 01 January 2015, the following senior management appointments will also be made, reporting directly to Stéphane Le Guével:
- Arnaud Leclerc – Deputy Director General of PSA Peugeot Citroën UK and Brand Development Director DS
- Neil Moscrop – Brand Director, Peugeot
- Bek Hassan -Brand Director, Citroën/DS
The three brand directors will be responsible for the sales & marketing functions of each brand.
Further management changes – also reporting to Stéphane Le Guével – will be responsible for all three PSA brands: Peugeot, Citroën and DS will be –
- Andrew Didlick – Director, Communications, Events and Partnerships
- Stuart Hodge – Director, Parts & Service
- Martin Gurney – Director, Fleet & Used Vehicles
Le Guével said the organisational changes were part of PSA Peugeot Citroën Group’s ‘Back in the Race’ initiative to help accelerate the Group’s recovery.
Le Guével added that the PSA management changes did not alter the positioning of the Peugeot, Citroën and DS Brands, all of which will continue to retain their own unique identities.
