Author:
Robin Roberts
Peugeot has lowered the qualifying age limit and introduced a new regional premium scheme for insurance as part of its Just Add Fuel programme.
There are now just five risk categories based on postcodes throughout the country and the minimum age has been reduced from 25 to 21 years, but the maximum age remains at 75 years.
The overhaul is being done in conjunction with a major UK insurer and been timed to co-incide with the introduction of the 208, which is specifically targeted at younger buyers who would otherwise find it hard to insure.
Just Add Fuel monthly rates for retail customers cover the vehicle, tax, insurance, maintenance & breakdown and the driver only has to meet fuel costs under the three-year contract and 60,000 miles.
It was launched as a hire purchase and leasing scheme in June 2010 and 30pc of those who have taken it out said they would not have visited a dealer and got behind the wheel of a Peugeot without it.
In fact, 47pc of Peugeot 107 owners were new to the brand and bought one on the strength of JAF. With the 208 coming this summer and its sales emphasis is on younger drivers, JAF is going to play a major role in the sales campaign.
Peugeot spokesman Kevin Jones said, “We lowered the qualifying age from 25 to 21 by carefully analyzing the risks involved.
“Insurance is based on three factors: car, age and location and by really analyzing where people live we get an accurate assessment of the true risk in a particular area.
“Instead of having one price we can therefore quote to take account of different places. So a 30 year old living in Bristol taking out JAF would pay £212, a 40 year old in Stoke would be £240 and a 21 year old in Glasgow just £265 for a 208 Active 1.0 VTi.”
He added, “It is only fair that someone living in one part of the country shouldn’t have to pay more because a similar person is living in a riskier part.
“Where risks are high, a driver would expect to pay more but where it’s lower a customer can benefit from cheaper insurance as part of the deal.”
Peugeot Passport is available on nearly all its car range for private buyers only but business users can also get quotes from dealers and Peugeot Financial Services.
You can get a quote for your Business car insurance or Company car insurance if you use our links.
