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New senior Porsche management changes

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4 October 2012

Ragnar Schulte joins Porsche Cars GB as General Manager, Marketing
Ragnar Schulte: moves from Porsche Russia to join Porsche Cars GB as General Manager, Marketing

Story: MATT MORTON

Porsche is introducing senior management changes at its Reading HQ.

The German sports car maker is bringing in a new general manager of marketing and a new general manager of ownership.

Coming in from the cold, so to speak, is Ragnar Schulte who joins as general manager  marketing from Porsche Russia, where he was Director of Marketing and Business Development based in Moscow.

Ragnar has spent most of his 13 year automotive career with Porsche having joined from Italian sports car maker Maserati where he was marketing director in Germany.

Ragnar’s new responsibilities incorporate the UK and Ireland where he will be in charge of Porsche’s marketing, product and overall brand strategy.

Graham Lightfoot joins from Hyundai where he was aftersales director for 11 years, responsible for the company’s

Graham Lightfoot has taken up the position of General Manager, Ownership at Porsche
Graham Lightfoot: new role at Porsche as General Manager, Ownership

Triple Care five year warranty.

At Porsche, Graham will be responsible for the overall Ownership Strategy for Porsche in the UK and Ireland, which also incorporates Parts and Distribution, Technical and Warranty.

“I am really pleased to welcome Ragnar and Graham to the executive team at Reading,” said Chris Craft, Porsche Cars managing director.

“Their combined experience will bring fresh strategic direction as we enter a period of fascinating new product introductions, and also help us continue to deliver the distinctive and unique Porsche customer experience.”

Porsche has recently introduced its new 911 Coupe and Boxster roadster, while further up the road in 2013 are a 918 Spyder, the sports car featuring plug-in technology, and a compact SUV currently known as Macan.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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