Pricing & spec for new SEAT Ateca First Edition
- Only 200 Ateca First Editions for UK
- Choice of two engines: 1.0 TSI 115PS and 1.6 TDI 115 PS
- Priced at £21,995 (1.0 TSI) and £24,305 (1.6 TDI), with over £3,500 more equipment than SE it’s based on, offers saving of £1,100
- Pre-orders for Ateca range including First Edition taken from 1 June ahead of UK showroom launch on 9 September
NEW SEAT Ateca First Edition prices and spec have been announced following a successful marketing initiative to find what Brits consider the perfect recipe for a compact SUV.
Created purely as a one-off launch trim level, the highly specified and striking new SEAT Ateca First Edition is limited to just 200 examples for UK retail buyers.
It is the first taste of a sports utility that SEAT promised would be priced to provide fleet appeal.
SEAT has taken its time with its first-ever SUV, to create what it believes is the best car of its type to live with. So to try to match Ateca to the needs of British buyers as closely as possible, it ran an online ‘lifestyle configurator’ to seek crowd-sourced information for an ideal specification.
Smashing its internal forecasts, over the course of six weeks close to 13,000 took part in the competition, which included a top prize of an all-expenses-paid family trip to Barcelona, SEAT’s home city.
Horizon Chaser is favourite spec
- 18-inch bi-colour alloy wheels
- Satellite-navigation system with eight-inch touchscreen,
- Keyless Enter & Go (KESSY),
- Electric tailgate with virtual pedal for opening and closing,
- Rear parking sensors with rear-view camera,
- Dark-tinted rear windows,
- Black roof rails and window surrounds
Responding to a series of seven questions about their lifestyles and character, with 192 possible outcomes, the online system then generated an Ateca version to suit their specific needs.
The most popular proved to be ‘Horizon Chaser’. Translating it into a UK production car has led to the following items of standard equipment being included: 18-inch bi-colour alloy wheels, satellite-navigation system with an eight-inch touchscreen, Keyless entry (KESSY), electric tailgate with virtual pedal, rear parking sensors with rear view camera, dark-tinted rear windows, black roof rails and window surrounds.
Slotting into the Ateca range above SE and below the flagship XCELLENCE, the high-spec new First Edition offers more than £3,500 of additional equipment over the former, saving customers over £1,100.
The First Edition is available in two engines,1.0 TSI 115PS and 1.6 TDI 115 PS, and is competitively priced at £21,995 and £24,305 respectively. It comes in a choice of three colours, Nevada White, Rodium Grey and Samoa Orange.
Priced from £17,990, the eagerly-awaited Ateca range will be available to pre-order from 1 June 2016, ahead of official showroom launch on 9 September.
