MOIA – Volkswagen Group’s new brand for global mobility services aimed at world leadership within a decade, was launched in London this week.

Volkswagen officially launched its new mobility services company at the “Tech Crunch Disrupt” technology event in London.

With MOIA, the car-maker is systematically driving forward its transformation into a globally leading provider of sustainable mobility.

Matthias Muller, CEO of the Volkswagen Group, said: “MOIA will help us gain a deeper understanding of new forms of mobility and how to make them even more attractive in future, to offer a much broader scope than at present and to tailor these services to suit very wide-ranging needs.

“Even though not everyone will still own a car in future, MOIA can help make everyone a customer of our company in some way or another.”

The automotive industry is undergoing rapid change. Alongside the traditional automobile business, the innovative, digitally networked mobility services promise a high growth dynamic.

With MOIA, Europe’s largest car-maker is laying the foundations throughout the group and across all brands for sustained success in tomorrow’s world of mobility. What is more, the Volkswagen Group intends to generate a substantial share of its sales revenue from this new business by 2025.

Ole Harms, CEO of MOIA, said: “MOIA is a stand-alone company under the Volkswagen Group umbrella, and will develop and market its own mobility services either independently or in partnership with cities and existing transport systems.

“In parallel, the group brands will continue to move forward with their own services. Our sights are set on becoming one of the global top players for mobility services in the medium term. To achieve that we will be seeking to attract the best minds and technology start-ups.”

The Volkswagen Group’s new company, which will be headquartered in Berlin, will begin operating with a team of around 50 – with this number growing fast up to the end of 2017.