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Martin Wilson: “We’ve almost doubled our white label volumes year to date.”

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Martin Wilson, now sales director, Hyundai UK

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13 July 2015

HYUNDAI UK are on a bit of a roll, as they recently announced significant growth in true fleet sales at a rate that outpaced rivals. As a demonstration of the Korean brand’s strength, a rise in quarter one of 15% (by 800 units) was well ahead of the UK’s overall fleet and business sector, which has increased by 12.5%.

The positive start to 2015 is attributed to a strong uptake from SMEs, robust results for Motability sales and growing demand for the expanding range of sophisticated and capable Hyundai vehicles, several of which are new to the market in 2015.

One of the most encouraging things is the sector mix of businesses. That’s the bit that’s encourages me more than the areas of growth.

We caught up with Martin Wilson, Hyundai UK Fleet Director, at a recent driving day to discuss these and other points about the brand’s ongoing success.

“One of the most encouraging things is the sector mix of businesses. That’s the bit that’s encourages me more than the areas of growth. There’s SME via white label leasing and also to get further engagement from dealers as well. They are taking the SME sector very seriously now.

“We’ve almost doubled our white label volumes year to date, where our products are rebranded by other companies and that’s where we have to consistently grow. We need to attract small businesses to the brand and to get that fantastic value for money proposition that really appeals across to that sector.

“It’s about having very strong leasing rates, the right products, the right whole life costs and getting the right spec to show value for money to our customers. Small businesses need that, they also need the back up of the five-year unlimited mileage warranty and our Fleet Charter, which was recognised in this year’s Small Fleet Leasing awards.

“I think the reason for the growth is a general acceptance of the brand; it has developed enormously over the last three or four years – but people are also seeing the cars on the road. They see the huge development of the brand. I’ve always thought that we’ve not had any negative reviews, but people haven’t had that exposure to the brand.

“We do not have to change people’s perceptions; we’ve got to get people to experience the cars in the first place. Once they see the cars, their minds are made up very, very quickly – the build quality, reliability, all of that ticks the right boxes for small businesses and that’s what they want.

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