CAR brands are powering their way up the Top 100 Best Global Brands ratings with latest research revealing Audi, Volkswagen and Nissan are among the highest rising stars.
The world-wide brand assessment survey run by Interbrand may still have Apple and Google topping the charts, but car labels are making huge inroads including Land Rover, which is the UK’s latest brand to make it into the Top 100 most recognised badges.
Interbrand’s methodology analyses the many ways a brand touches and benefits an organisation, from driving bottom-line business results to delivering on customer expectations.
