PLACING the emphasis on its company car and van training schemes, the Institute of Car Fleet Management has announced plans to rebrand as the ICFM, along with a new logo and strapline: ‘raising the standards of fleet professionals’.

Revealed at the ICFM’s annual conference, which this year took place at MINI Plant Oxford, the new look will also include a soon-to-be-launched website promising new functionality.

Explaining the change of branding to ICFM, chairman Paul Hollick said: “We want to emphasise that ICFM training is applicable to employees in charge of company cars and vans and suppliers of fleet products and services.

“ICFM is all about putting fleet decision-makers on the road to fleet management success and further professionalising the supply side of the multi-billion pound industry.”