INFINITI, the luxury premium performance brand owned by Nissan, has appointed  a new regional director for North Europe

Steve Oliver takes over from Tony Lewis as regional director for North Europe with a remit covering the UK and Holland, based from the company’s UK HQ in Rickmansworth, Hertfordshire.

“I am pleased to be joining Infiniti at such an exciting time,” commented Steve Oliver on his appointment.

“Not only do we have the imminent introduction of the all-new Infiniti Q50 but the company is also undergoing a major transformation globally and in Europe in order to prepare itself for future growth.”

Steve has extensive industry experience, working for both Honda and Peugeot. More recently he has worked with a marketing company specialising in the automotive sector.

Tony Lewis, meanwhile, has been appointed to look after the independent markets for Nissan Europe.

To read more about the Infiniti Q5o click here: Infiniti unveils sleek new 3 Series rival at Detroit.