Volvo_XC40
Volvo's new XC40
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A STRONG second half of the year for true fleet sales helped Volvo Car UK notch up 50,000 car sales in the UK for the first time in 28 years.

Contributing to this achievement was a 16% increase in true fleet sales – those excluding Motability, rental, retailer demonstrators and internal cars –  from July to December, helped by the increased availability of popular models as well as a restructured Business Sales team.

A comprehensive product transformation has turned Volvo into a genuine premium competitor.. The XC40 and V60 – both launched in 2018 – were available in increasing number, while a growing range of plug-in hybrids also proved popular with fleet customers.

Last year also saw a restructuring of Volvo’s Business Sales team, with an emphasis on tailoring its services to companies running different sized fleets. The changes helped the brand to secure sales to some 644 companies which hadn’t purchased a Volvo in four years or more.

Steve Beattie, Head of Business Sales, Volvo Car UK, said: “Our restructured Business Sales team clearly had a positive influence on sales last year, alongside the increased availability of models popular with fleet drivers. Our aim is to be the easiest manufacturer for fleets to deal with, so it’s good to see this taking effect already.”


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Chris Wright
Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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