Craig Larson Key Accounts Manager BMW
Craig Larson: joins BMW from Hyundai
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CRAIG Larson has joined BMW as corporate sales key account manager.

Formerly fleet operations manager with Hyundai, Craig (41) is tasked with the account management of some of BMW Group’s largest corporate accounts for BMW and MINI.

The key accounts role includes ensuring customers are fully cognisant of the BMW Group product range as well as the Group’s connected technology, new initiatives and fleet strategy.

Craig worked for Hyundai from 2013 until joining BMW in July, with responsibility for end user account management, contract hire and leasing relationships and also retailer fleet development.

Previous experience included working for Volkswagen, initially in 2005 as Audi’s area fleet sales manager for six years  and then as area sales operations manager for Volkswagen Commercial Vehicles (two years).

BMW’s corporate sales department is currently looking to appoint a new general manager of corporate sales, following the announcement that Matt Bristow would be leaving to join BCA in September.

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