A CAR LEASING broker based on the outskirts of Cardiff has trusted to the ingenuity of a recent graduate to deliver its new look and new trading name.

GB Vehicle Contracts now has an exciting new website presence and a brand new trading name: GB Car Leasing.

And much of it is thanks to a graduate from Cardiff University.

“It was time to refresh the face of Green Bison, bring the company forward and embrace the market growth in personal contract hire,” said company director Keir Jones.

The company also decided it was time to realign the trading name, too.

Nathan Pennington, head of marketing, set out to look for web development firms but found none was able to deliver the complexity they required.

Step forward Boris Napoleonov (25), a computer games development graduate from Cardiff University.

Nathan and Boris worked together to create the design for the new website, with the customer journey their key focus.

“There were a lot of new concepts to me,” Boris explained. “We had to balance interactivity, functionality and design, while keeping the GB Car Leasing website simple enough for all ages and abilities.”

Nathan added: “Boris already develops software for the NHS and computer game development is extremely complex, so we were confident in his ability to deliver what we needed. We are really happy with the results and can’t stress how valuable graduates like him can be.”

Click here to visit the new GB Car Leasing website. GB Car Leasing is a member of the Leasing Broker Federation.