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Car auction firm G3 Remarketing sets ambitious growth targets

Car auction specialist G3 Remarketing has embarked on significant recruitment drive across every department, as the company gears up for over 20% expansion by the end of the year
Roger Evans G3 Remarketing
Roger Evans: industry expert joins G3 Remarketing as part of growth drive

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29 August 2018

CAR auction firm G3 Remarketing is planning to grow by 20% over the remainder of 2018.

The Leeds-based remarketing company has recently been recruiting to support these growth plans.

Roger Evans joined as Sales and Marketing Director at the beginning of the year. He partners existing directors Amanda Holtby and Matt Dale.

With over 25 years’ motor industry expertise, Roger has experience of management positions at HPI, BCA, The AA, Avis and Europcar.

The sales team has been further boosted by the addition of Business Development Manager Michael Lowe; and Jack Hobson as Business Development Coordinator. Both will target the fleet and finance house markets with new product and service propositions, while building on vendor relationships.

Jack Hobson and Michael Lowe of G3 Remarketing
Business Development Coordinator Jack Hobson (left) and Business Development Manager Michael Lowe

Gareth Jones has joined G3 Remarketing as Digital Marketing Manager. He has 10 years’ experience in his field having previously worked for one of the UK’s biggest digital marketing agencies. Some of his responsibilities involve updating customers on forthcoming sales, improving and cementing the G3 brand within the industry, and building upon buyers’ experience with G3.

Matt Dale, G3’s co-founder said:

“Vehicle remarketing is a new area for Gareth, but he has thrown himself into our industry very quickly. His vast experience and wealth of marketing knowledge will allow us to communicate with our buyers in the most successful way. Roger’s motor expertise will also help Gareth to optimise the data available and boost the effectiveness of future campaigns.”

In addition to the business development goals, the firm has boosted its customer support functions with two new account managers Kerry Scott and Leanne Briggs.

Karl Clews and Sophie Johnson have joined to enhance G3’s front-of-house, with the primary aim of ensuring the smooth running of every single auction and capturing all of the details for vehicles to be sold.

Finally, James Fellows has joined the G3 finance team to ensure the fastest payments to all of its vendors and suppliers.

Commenting on the new appointments, Matt said:

“We aim to be at the forefront of the fast-moving motor industry, so we are constantly thinking of new innovations and ways to ensure we retain that edge.

“We have a 93% customer retention rate, but that doesn’t mean we don’t look at ways to improve the experience. Collectively these new team members will help us to retain our high standards, develop our relationships with vendors and buyers, and really drive business growth through the remainder of 2018 and beyond.”

G3’s sale calendar currently includes an average of 16 auctions per month. It want to increase frequency to 20 by the end of the year with both physical and online bids.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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