“BMW’s Corporate Launchpad and other SME initiatives underline their ambitions to keep their customers informed and loyal to the brand,” said SME business car leasing authority Steve Cocks, national sales manager at Lex Autolease.
Things are only set to get better, too, with BMW planning a range of other initiatives for this year, including offering BMW Group cars for buyers to use while they await delivery of their vehicle.
The SME Company Car of the Year Awards 2014 are supported by MAGMA Automotive.