The Audi Vision app
The Audi Vision app is designed to add an extra dimension to paper-based brochures and price lists
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The Audi Vision app
The Audi Vision app is designed to add an extra dimension to paper-based brochures and price lists

AUDI has found a new way to bring boring old car brochures and price lists to life – a so-called “augmented reality” app for smart-phone users.

The app, Audi Vision, is available for users of both Android devices and Apple’s iPhone.

When the phone is pointed at any page of a spring 2013 Audi brochure, the app brings up extra content – sound, video, pictures and text – to help potential buyers get a better feel for the business car they are considering.

Hugh Fletcher, National Digital Manager for Audi UK, said: “Audi Vision is the most innovative digital project we’ve undertaken to date, and applying this technology to our brochures is just the beginning.

“In the coming years we’ll be using the Vision platform across a broad spectrum of marketing channels, augmenting printed matter, digital content and other materials used by our Audi Centres to allow Audi fans to really get under the skin of our cars.”

The Audi Vision app is available from the itunes and Google play stores.

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