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Audi hits six month sales record

Audi production 1

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30 July 2015

THE Audi Group is continuing along its growth path: Between January and June, the company delivered more than 900,000 Audi models to customers worldwide for the first time in a six-month period.

At the same time, the Ingolstadt company increased its revenue to €30 billion and its operating profit to €2.9 billion. The company achieved an operating return on sales of 9.8 percent, once again at the upper end of its strategic target corridor of eight to ten percent.

At the presentation of the half-year interim report, Chairman of the Board of Management of AUDI AG Rupert Stadler commented on Audi Group sales:

“The Audi Group demonstrated its strengths once again in the first six months of this year.”

Despite high advance expenditure for new models, technologies and the expansion of the worldwide production network, Audi says it did not lose sight of its ambitious profitability targets.

The company was not left untouched by the heterogeneous development of world markets. Nonetheless, the new record number of cars delivered provided evidence of the strengths of the Audi brand and of the entire Audi Group, said the company.

Strong demand continued for the company’s products although important models are about to be replaced by the next generation. Those models account for approximately 40 percent of unit sales.

Luca de Meo, Member of the Board of Management of AUDI AG for Sales and Marketing, said: “We intend to grow also in the full year and will continue to successfully master the many challenges facing us.”

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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