- De-fleet to digitally remarketed within a day
- Newbury site is the first in a network of strategic de-fleet centres
- 14 acre site, on former Greenham Common air base, is now fully operational
- The de-fleet Facility can process, clean and photograph de-fleeted vehicles
THE UK arm of Amercia remarketing specialists ADESA has opened its first de-fleet centre in Newbury, Berkshire.
ADESA is a specialist in upstream remarketing. It says the 14-acre site is the beginning of a network of de-fleeting centres serving major leasing companies and corporate fleets. The company says it plans to offer the same service to OEMs and dealers.
De-fleeted cars are processed, cleaned and photographed at the Newbury base before appearing on ADESA’s upstream remarketing platform.
Jonathan Holland, Managing Director of ADESA Remarketing UK said:
“We are targeting a same day turnaround from the moment a car is de-fleeted to it appearing online. This maximises the asset returns for our vendors, while giving dealers the opportunity to source stock wherever they are 24/7.”
“This speed to market is an essential part of our DNA as we deliver upstream remarketing solutions which are disrupting the traditional auction model where cars can take at least 10 days from being de-fleeted to being offered for sale in a physical auction hall.
“Reduced depreciation, book drop avoidance, maximised values and significant savings in holding costs are all key aspects of what we provide our customers.”
“With dealers calling out for digital access to accurately described stock at any time of any day, Newbury will enable us to process an even greater number of cars to satisfy this growing demand.”
ADESA Remarketing is the UK arm of ADESA, a leading North American provider of vehicle auction and remarketing services. It is one of a group of companies owned by KAR Auction Services.
