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​Alphabet launches in China

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Alphabet International launches in China

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18 January 2017

ALPHABET International is launching its leasing and mobility services in China.

The leasing and business mobility solutions provider will be providing services to companies worldwide with a location in China.

“Our goal is to support businesses in optimising their corporate fleets in order to reduce the risk and hassle of car usage. Companies seeking solid consulting and efficient Business Mobility solutions find the right partner in Alphabet. We will strengthen the success of businesses in China and refine the public understanding of mobility, pushing forward China’s Business Mobility solution industry,” commented Norbert van den Eijnden, ceo of Alphabet International.

According to Alphabet, its presence in this new market will greatly benefit European and Australian fleet customers with local operations in China as they can continue sourcing their leasing products from one place.
To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing Co Lt (HIL). Both Alphabet and HIL are divisions of the BMW Group.
Since 2009, HIL has specialised in leasing solutions for commercial vehicles across China, and has retained a reputation of pioneering, innovative, professional and reliable mobility service provider in the industry.

Ivy Wong, ceo of HIL said:

“By leveraging HIL’s extensive network resource and strength in the auto leasing industry, we will integrate Alphabet’s extensive experience and innovation to provide tailor-made business mobility solutions, from A to Z, to match the enterprises’ business mobility needs in China, too.”

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